Marvel and DC suffer from being old and reliant on really established characters. They are forced to find all sorts of creative ways to make things fresh. Some work some don't. Some are just done to get publicity. It makes the whole product seem to matter less as time goes on.
Marvel and DC suffer from being old and reliant on really established characters. They are forced to find all sorts of creative ways to make things fresh. Some work some don't. Some are just done to get publicity. It makes the whole product seem to matter less as time goes on.
That is why it is probably a better idea to allow a single creator or small team to kind of begin and end their own idea. The negative of this is that you have to constantly come up with new ideas and new products to entice continued readership. It makes sense that Marvel and DC opted to go with never ending soap operas. At the time there characters were created the audience was more limited, they had no guarantee that a successful comic would necessarily result into other media revenue streams like TV/Movies.
But now it's fairly clear that if a comic is very successful it will be adapted into a show or a movie or even a series of shows/movies. Comics are not the only source of revenue. There less risk in letting stories end, letting stories have beginning middle and end. There are more benefits to focusing on quality rather than quality.
Look at the most beloved comic storylines, arches and mini-series from the past that most of the movies and TV shows draw from? Most of them were noticably better than average quality and risky for the time.
I mean the position DC and Marvel are in is difficult they have already rebooted and restarted countless times. They will again.
This is why I like the Image creator-centered separate imprint business model. It allows for a lot more variety and creative control. Ultimately that is going to pay off down the road.
Yeah absolutely. All good points.
Marvel and DC suffer from being old and reliant on really established characters. They are forced to find all sorts of creative ways to make things fresh. Some work some don't. Some are just done to get publicity. It makes the whole product seem to matter less as time goes on.
That is why it is probably a better idea to allow a single creator or small team to kind of begin and end their own idea. The negative of this is that you have to constantly come up with new ideas and new products to entice continued readership. It makes sense that Marvel and DC opted to go with never ending soap operas. At the time there characters were created the audience was more limited, they had no guarantee that a successful comic would necessarily result into other media revenue streams like TV/Movies.
But now it's fairly clear that if a comic is very successful it will be adapted into a show or a movie or even a series of shows/movies. Comics are not the only source of revenue. There less risk in letting stories end, letting stories have beginning middle and end. There are more benefits to focusing on quality rather than quality.
Look at the most beloved comic storylines, arches and mini-series from the past that most of the movies and TV shows draw from? Most of them were noticably better than average quality and risky for the time.
I mean the position DC and Marvel are in is difficult they have already rebooted and restarted countless times. They will again.
This is why I like the Image creator-centered separate imprint business model. It allows for a lot more variety and creative control. Ultimately that is going to pay off down the road.