Nintendo's Trojan Horse

If the Horse/Robot is carrying Mario maybe it's not such a bad thing.

It’s late 1985 and Nintendo had sold 2.5 million units of their Famicom (Family Computer) home video game console in Japan, and they were desperate to enter the North American market. The system was released in 1983 in Japan and Nintendo had been in talks with Atari to help market and release the system in the U.S., but that deal had just fallen through.